Why? You said it yourself. 30-40k deaths per year. 3 is an insignificant fraction of the whole. In the city just go outside and listen for the sirens.
As far as unacceptable to drive like an ass. People have emotions. Those emotions affect their judgement and actions. That's a cold hard unemotional fact. The only way to stop it completely is to stop all driving. I don't see that happening.
I can't speak for others but I know I have made my share of mistakes behind the wheel, on foot or on a bike. I don't have any solutions. I just try to not make the same mistake the next time.