My email to SBS;

I was absolutely appalled at your decision to switch to the cricket last night, right in the middle of the crucial, final moments of the race. What a joke! You advertised the cycling would run 11.00PM till 2.00AM. I sat up to see the Tour but then in a moment of absolute ridicule you give the cycling a back seat to the cricket.
I cannot for the life of me understand your logic. It's not as though cricketing fans in any significant numbers would have been sitting up at 2.00AM just in case the rain stopped. Then to add insult to injury, you give casual coverage of the finish and cut straight back to cricket. No presentation, no final placings, no sprinter details no fanfare.
You've disappointed a whole lot of people and made many of us very angry, and I personally will be loath to watch your channel again.
I think I'll accept your inference that cycling fans aren't terribly important to your channel and go watch my sport elsewhere.