What you are doing is righteous.

Being someone who understands some Italian, I am often bemused and sometimes horrified by the way Italian words are misspelled or misused for non-Italian speaking audiences, such as in the United States (restaurants are notorious for this ... and if I hear one more "chef" on Top Chef call mascarpone (mas' car po ne) "marscapone" (mar ska' pon) again, I will kick, cry, and bite).

Anyway, don't know if you know or care, but you could think about this:

"Renuovo" connotes "new king." The prefix for doing something again is "ri-". The word for "renewal" is rinnovo (verb rinnovare). It seems like "rinnovo" is a pretty common brand name or marketing word for stuff in Italy.

"Renovo" is already a brand of wooden bicycle.

My suggestion is: Stella d'Argento Components -- Silver Star Components