Die drawn cables are flattened on the outside, to be smoother.
highly recommended

After a few variations, mine, are exiting the tape, on the inside face,
where Your brake lever mounting band is, then running up, past the corners
of my handle bar bag on my touring bike, then down to the frame stops.

Though the Cross bike's brakes, having the Housing already taped down to the second
set of brake levers, the bar end shift cables went along with them to the center..