Yes, the light listed is a knock off of magic shine. Not saying that its not going to be good, but at least magic shine has a decent reputation for an inexpensive light. Im interested to see how this light is. IMO i would have just spent the extra $25 and got a magic shine for many reasons including easier to find replacement/backup batteries, and other accessories such as extension cable or Y connector. Yes cree LED's are of good quality usually and are known for being excellent and inexpensive, yet like the post above me, it is all about the quality of the reflectors under the lens that determine how well the lumen output is dispersed