I don't like black bikes; whether that is because I prefer a color that makes me more visible or that I don't like black, I can't say. I don't like black cars either. I keep telling myself that fit is more important. I think of a car as a utility item and am not as fussy about color. But to me a bike is more personal and when I am spending $3.5k on a bike that I am going to keep for the next 10 years, a color that I find ugly is not an option. For people who change bikes frequently, perhaps color is less of an issue.