It's not that it's SUPERIOR, but the ergonomics of the hood + double tap mechanics instead of the STIs just simplifies everything. I did a short 1.5 hour ride today and boy that felt great. I only have a Rival at the moment and I cannot imagine how snappier it is for Force-Red. I have a 105 on my other baby although I have tried Ultegra. I think once I'm ready to settle into Force-Red I will transfer my Rival set up to my other bike and get rid of my Shimano parts.

but like what I said, if you got the $, I wouldn't even bother with mechanical SRAM at this point.