I had to look that one up. Found a clip, but it is in a foreign language, still, one gets the gist.

http://www.youtube.com/watch?v=i7kgzgcqe5s

This is why I'm a big dynamo hub advocate. I took off the sidewall dyno on a Peugeot, replacing it with a dyno hub. But it is LED lighting that really makes the difference.