Alas...

Competition is an interesting thing, and it's tricky when you have online vendors 'competing' with bike shops. That said, it's always nice to see a bike shop with a strong online presence.

Online stores can have some incredible deals for parts. But I usually buy some things at the bike shop such as tools & consumables (lubricant and degreaser), tubes, tires, chain. Anything I have to try on, I'm likely to buy at a bike store.

I think it's incorrect to suggest buying from the LBS is the ONLY 'right' option. Price is important for most customers- that's almost a truism. Then again, locally available support & advice and that sense of community are also important to some customers. If you have a healthy budget for biking, then by all means support a local business.

Also, I'd like to observe that the original post is hilarious and very true.

As far as I am concerned, this applies for any local business (bookshops, bakeries, local produce) likely to be undercut by online or big box competitors. Do what you can to support them without breaking the bank