I'm neither that creative, nor do I have such deep pockets. I'm just the guy that runs a website about cycling and outdoors, (which I started when I ran Bikeforums.net) who received a press release that I found interesting enough to share.

As far as comments on the product, I've been riding mountain bikes since before Rock Shox came out with their ground-breaking 1" travel fork, when a CamelBak was wrapped in a sock, and disc brakes, rear shocks, carbon fiber, and even lock-on grips were unheard of technology for mountain bikes. I've seen plenty of ideas come and go. It will be interesting to see how this company fares.