Women are also far more likely to participate in and benefit from cycling encouragement and training programs than men. A study done in London showed that 73 percent of London residents who participated in on-road cycling training programs were women. The same study interviewed female cyclists and found that “cycling helps bolster a self-confident, independent identity” for many women. An Australian study shows that cycling outreach and support events have a greater positive impact on behavior change among women than among men. Why else is it important to get more women riding? American women make more major household decisions than men and can hence influence the entire family to get out of the car and on to bikes. Some people also assert that more women cycling can contribute to a more visually pleasing urban environment.