Sales gimmick?!!

Guess I'm buying the kool-aid.

All the reviews I've read recommend higher ends shorts, from Assos, DeSoto, Sugoi and Castelli. From what I've seen, the biggest difference between low end and high end is the quality of the chamois. These are not simple basic single density pads. These are multi-density pads with relief channels and contours to help relieve pressure points, besides reducing friction and wicking moisture.

CyTech, makes pads for some major bike short manufacturers, like; Assos, Rapha, Gore, and DeMarchi. I've read enough reviews to understand people like their high end shorts with high tech chamois pads.