I haven't done any direct work on this but a couple of my coworkers are a major force behind it.

It's basically a mobile bike counter that at night projects a display on a nearby structure which shows the number of cyclists that have passed by and the number of dollars they have saved society.

It'll be located at a different place in the city each night during the local "Bike/Walk to work week" which is in June.

More info here: Bicycling Counts

I'll have to do some night riding to see what kind of reaction it gets. We do have a lot of cyclists in the area but because of the infrastructure we can be kind of hidden and I don't know if the general public really understands how many of us there are.

I'm also proud that our organization was willing to pony up the time and the money to get this done.