Biking down the coast of Oregon, we stopped in a microbrewery/pub that served food and, of course, beer. Every once in a while, one of the waiters would ring a ship's bell on the wall and all the wait-staff would chant, "Near beer, near beer." Turns out this happens every time someone orders a Bud Light or something similar. I'm not sure whether the customer ordering understood the significance. As my college age daughter complained after attending a party with only Bud Light, "Where's the taste?"