View Single Post
Old 06-05-12 | 03:24 PM
  #23  
rpenmanparker's Avatar
rpenmanparker
Senior Member
15 Anniversary
 
Joined: Dec 2009
Posts: 28,682
Likes: 63
From: Houston, TX

Bikes: 1990 Romic Reynolds 531 custom build, Merlin Works CR Ti custom build, super light Workswell 066 custom build

Originally Posted by IthaDan
Light, cheap, durable. Pick two.

OP, why don't you go into business building these bikes and selling them for $5k? You're making a grand per bike, while still undercutting named manufacturers by more than half.

Now think about warrantying them- well, that's going to take some money saved up, now isn't it?
How are you going to distribute them? I'll venture that takes money.
You going to sell them yourself, or franchise in a dealer network? Takes money to hire sales reps.
What about getting the word out, sponsorship, advertising, or manufacturer incentives? Yup, you guessed it, more money!
Now think about the scope of your brand, will you remain a boutique maker or will you create a line of models? R&D costs money, and the lower end has an even worse [sometimes breaking even or worse] margin than the halo bikes.
What about sourcing the latest and greatest? Going to take prestige (created through marketing money) or straight cash in the form of large orders to parts suppliers to get noticed. Plus, ebay and LBS deals come in lots of at most ten- trying to create a consistent product from an inconsistent input stream seems like a fool's errand.

There are a ton more, but I'm getting depressed about finally thinking through the logistics of my dream career, and you get the point anyway.
All good points, except that I don't want to go into business making and selling bikes. I am just wondering why the people who do won't give us the full benefit of the technologies that are available for the high prices they charge. I am just saying if I can do it with indiviually purchased components ( all of which include the costs you listed by the way), think what they could do with their resources and buying power.

Robert
rpenmanparker is offline  
Reply