I posted the price I paid for my light S-works. Thats brand new, straight from a dealer. I'm not sure what you're still arguing about. MSRP and what people pay are two totally different things. You're yapping about $11,000 MSRPs, and yet I don't know anybody that has ever paid close to that much for a bicycle.

So there's you're answer. There's a huge margin in high end bikes, and almost nobody pays that.