But he never rode it. He has a Rivendell and he wanted to turn this bike into a pseudo Rivendell but the Rivendell is better - duh.

I think he should've turned it into a Sheldon-esque fixed gear so he'd have something very different from his Rivendell and maybe he would've ridden it more - drewed or not. What he actually did, is spend a bunch of money on it and now he's going to lock in his losses when he sells.