Originally Posted by
lungimsam
Just put the new wheels on and raise/lower brake pads on the clipers as necessary?
Provided there is frame clearance, is it as easy as that?
It's a catch-22. If you have enough clearance for a 700c wheel, then it's almost certainly a Canti or V-brake bike. In that case there's not nearly enough travel and you need one of those adapters Mavic used to make until about 5 years ago.
There are a few V-brakes made that have the latitude to move the shoes high enough, but they're pricy and when you move the shoes that far it changes the geometry enough that performance is way (really way) below par.