I can't believe we're having this discussion in a cycling forum. If you don't like competitive road cycling don't watch it. All my friends think I'm crazy to watch every day of every race in the European season; but I know I'm not crazy, just obsessed (it's a fine line). If you ride and race road bikes then every minute of watching the top pros in the top race on the UCI calendar is fascinating.
Admittedly the first three hours of the flat stages can be a little, well, flat, but that's why God invented multi-screen formats. I got Wimbledon on my 2nd screen and Twitter feeds on the iphone.