Exactly, Litespeed are not much more(if any) and sell through LBS(where you could be fitted, helped, etc.) Their website lists current bikes with significant info about them, info about past products, etc..

A couple of things I don't like about his site..the layout is not consistant, links are different depending on what page you are using, half the pictures of the products to are not valid links, icons from the 80's. I would like someone that is going to "professionally customize" a bike to take pride in their site.

Just stating a personal preference.