Mainly seen as a generic, off-the-shelf Taiwan frame. If your French is not too bad, Velo-Mag did a side-by-side test of 5 canadian carbon bikes (Guru, Opus, Garneau, Argon18 and Devinci), and the conclusion was that Guru is way above everyone (in quality, build,... and price), Devinci stands out, and the other 3 are a bit bland. Does not mean it's not a good deal.