Steve Willis is a winner. As we're seeing in this thread, there aren't a lot of retailers with vintage knowledge, product, time and the ability to sell it profitably. He's one of them who manages to pull this off.

If you read his web page, you'll see one of his choices is to not carry the big brands that strong-arm dealers into placing heavy preseason orders. The advantage is he has more control of his destiny, the down side is he probably spends a lot of time explaining why he doesn't sell T/G/S/etc, and he'll miss calls/visits from consumers who only want to see the big brands. That's not an easy row to hoe, takes confidence and cojones, and also tends to limit staff size and growth. Hard to become a 12-employee store or multi-store retailer if you're not carrying the Big Guys. Not impossible, but kinda improbable.