I always love the argument that safety goggles are just as good as expensive glasses and the implication that anyone who spends money on Oakleys is an idiot. This is cycling. Many of us like bling. For those who think it's stupid to buy Oakleys/Rudy/etc., etc., great. That's your choice and I'm totally cool with that. I agree that there are some excellent "box-store" options. However, for those who judge others for choosing the over-priced options, I hope you enjoy riding your Denali bike with stem-mounted shifters. After all, they're basically the same thing....right?