Originally Posted by
kamtsa
Brompton could use the Apple model, Western design and customer service and tightly controlled Asian manufacturing. This would increase their margin and allow them to scale as much as they need.
I hope not. Once they aren't made in england anymore they would start to lose their appeal.
Actually one of the reasons asians love them is because they are "made in england" it's the mystique of it all. Once they find it's made in their own backyard they'll lump it together with the rest and not expect to pay such a price for the item. At that point you'd better have some awesome component groups hanging off your bike and better frame technology to stand out instead of just the name.
Brooks itself has been trying to move alot of their other items back to europe because some questions on their website asked why are they paying european prices for asian manufacturing which is much less.