Originally Posted by
SlimRider
If you checkout the links above, you'll find that Diamondback makes a full range of bikes. Diamondback goes from the almost Walgoose bike to the the high end of most other competitor's bikes.
Which, from a marketing perspective...is dumb. It rarely works if ever. As another poster has said, they should create a new name if they intend to compete for the higher end market. Toyota has Lexus. Nissan has Infiniti.