re Alfred E. Bike
Really? I just checked their prices and everything I have bought recently was bought for a good bit less, and I don't spend alot of time looking or the 'best price'.
I suspect that this may vary by manufacturer. In my case I bought (please forgive me
) a bunch of Shimano SP-55 cleats. They were almost
50% less than anywhere else, and I
did shop around for those because of the high prices I saw everywhere else.
Then there is the age-old concept of loss leaders, which may play a part.
Cheers...Gary