Somebody has either bought the rights to the brand name, is using it illegally (assuming someone still has ownership of the brand), or there's a frame builder with the surname of Lambert turning out bikes. Definitely something new to me.
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Syke
“No one in this world, so far as I know — and I have searched the records for years, and employed agents to help me — has ever lost money by underestimating the intelligence of the great masses of the plain people. Nor has anyone ever lost public office thereby.”
H.L. Mencken, (1926)