In sales its called "Sell the SIZZLE, not the Steak!" I like all the stuff out there for sale. I have a nice Samsung phone, but I only use what I knew from my blackberry. SAD. But when it came to my bike/s I like pouring over manuals and learning all the details. Playing with the setting is a blast. People in my neighborhood must think I am the oldest kid on the block. I'm always playing with the settings and repumping this or that and then jumping off curbs and blasting around the neighborhood and measuring how far the rubber band moved. Beats watching CSI reruns.

I've also now got the neighborhood job of teaching kids how to fix flats, oil chains and adjust brakes. It amazes me how many parents buy a 13 year old a $1K bike and never service it. You and mystolen are both right. Its a shame and the responsibility sits on the shoulders of the purchaser. BTW, just got the wife something super charged because that is the model she wanted. She has never made use of it. BUT, I checked it out for her-it was my duty!