I can't agree with you more on this, but even the EU markets don't have a significant tail light out yet. I've been on the Ripple and Wipple sites and nothing outstanding from either in rear lighting. The best for the money is the Moon Shield which is the same as the Serfas Shield sold here, and the L & M Vis 180. It appears that the L & M Vis 180 has my vote though, I've seen tail light comparisons and this one seems to win hands down. Problem with these rear lights is that their really too small, why not make a 6 LED row of lights with 1 watt each LED slightly arched, and be powered by 6 or 8 AA rechargeable bats? Oh, that's right we all a bunch of weight weenies to weak to pedal around with a light that heavy...geez.