How do people go about getting 15% off MSRP? is there a secret handshake or something. Seriously, I always ask for reduced price, all bike shops in my area never sell anything for a discount unless it is a last year model that they have marked down, 10% usually. So I can get whatever 2012 is left over for a 10% reduction in most cases, and an additional 5% at one shop. That means I am going to have to buy something that is marked down and not exactly what I want to buy.

It must be a local economy specific thing, in my area (washington d.c suburbs) no discounts, I have no idea how to get a discount from them, other than ask and be told no.