Before May 2012, the only bike names I was familiar with were Trek, Specialized, KHS, and Cannondale, and the only components I knew of were Shimano. I had never heard of Cervelo, Felt, Orbea, Kona, Bianchi, Raleigh, Colnago, Surley, SRAM, Campagnolo (I did know of Campagnolo wheels like on old Lamborghinis), and probably some other names I can't think of right now.