yep, like "better business bureau"

We've been over this before.
A lot of what they present is tongue-in-cheek, but they'd sell for those crazy prices, as would you and I.
If, by chance, a buyer does zero homework on something that is easily researched, and pays an absurd price, so be it.
If, by chance, a buyer does some homework on something that is easily researched, and pays a fair price, so be it.

It's not up to me to determine "fair" pricing, unless I'm buying it.

"Fairness" is an abused and increasingly worthless term, anyway.
Every day, I get mail and telephone recordings telling me what's fair and not fair.
All I know is that I'm working hard and paying a lot so those that do neither won't ever have to.

So far, though, I've not been told to buy BBC's parts, or pay a fine via the IRS.
The government hasn't decided we all need to buy bikes, just yet, I guess.
When that time comes, BBC's prices will probably be right in line.