I watched his video, but all it really says is that he puts a lot of time into each one. I don't care if he takes a year to handcraft a single flashlight, I care how well it works in comparison to another flashlight. I'm not going to pay $250 for a flashlight that works 10% better than a $25 flashlight if the $25 flashlight is already more than good enough for me.

This is a product for poseurs with money to burn who think they need to have the ultimate of something and/or a handcrafted one-off, even though a mass produced average light would suit their actual needs just fine.