I bought my 2010 Via Narone #7 because it was the one bike in my price range that fit properly. When all was said and done, after many fitting of other brands this was the one that fit. I've changed the seat to a Brooks and changed the cassette to different gears that better suit my riding style.

My thoughts on brand loyalty. It is different for everyone. I learned photography using a Nikon F2 back in the early 70's. It belonged to the class teacher and he let several of us use it once he felt comfortable with us doing so. It never felt quite right in my hand though. In 1979 I bought my first Canon and have not owned any other brand since. I still have everyone of those Canons, most being worn out due to use and the traveling I did while in the Army. I actually have that F2 as well. The teacher presented it to me during my 20th High School Class Reunion. It still takes great pictures being as old as it is, but still just doesn't feel right like a Canon does.