Originally Posted by
dabac
why would he spend money on a fix that won't improve his ride in any way? "it's better, but in a way you'll most likely never benefit from" isn't gonna look particularly compelling in the catalogue.
Are you kidding me with this? It's not about actual improvement, it's about marketing. Would it improve my ride in any way to switch to titanium chainring bolts, or carbon brake levers, or...
This is a marketing opportunity. What makes you think cycling lemmings wouldn't fall over themselves to replace or retrofit cranksets and pedals if it were advertised the right way?
Besides, as we have discussed already, there is a scientifically accurate basis to claim that the design is improved.