The mechanic at my LBS said they've had a very busy couple of months selling bikes to more first-time cyclers than usual. The salesman at the scooter shop where I got my electric bike said they've sold more scooters and bikes (including the $2500 to $3500 TidalForce) in the last two months than the previous six months, which they also considered good months.
And beleive me, it's not "normal" to think about riding a bike in August in Austin.