Originally Posted by
skijor
If I'm reading this correctly and the translation is correct, then its cost (3995 SEK) is $600 USD. Hopefully that would come down as it catches on. That's a bit steep for most cyclists...yet still far cheaper than an E.R. visit.
http://www.designtorget.se/designtor...ew_0_a_id=2710
Yeah, that's right. You have to remember that in Sweden all prices include 25% VAT (Value added tax) ... so the tax-less cost is less. With exchange rates, taxes, cost-of-living adjustment it's probably at $300 price point in the US (+ sales tax).
I admit that it's costly, but probably only 2-3x that a good helmet, so it's still a boutique piece, but it is Stockholm after all, which is probably the most
avant-garde in Europe with respect to fashion.
Also, ER trips are free as is essentially unlimited time away from work afterward to heal
