To the OP: I suggest you do a search for a couple of bike shops in your state that carry the brand. Contacting those business owners may be a good idea for you in order to have a shop owner to shop owner conversation about the brand and its profitability. A forum like this one will not offer you the kind of info you want. Heck, I m not even sure some of the posters in this thread have even understood what you are asking. Good luck.