To some extent it IS a fad because it's currently riding a wave of popularity that just can't last. Waves of popularity NEVER last, consumers are too fickle, plus the younger generation always wants something different, sometimes just to be different. The impact of product quality often gets lost and disregarded by these factors that are arguably less important.
The question is: Where are we, at this moment, in the lifespan of this wave of Cervelo popularity? How much is left in the tank?
__________________
See, this is why we can't have nice things. - - smarkinson
Where else but the internet can a bunch of cyclists go and be the tough guy? - - jdon