In my experience, quite a number of cyclists do need to be lectured on how to have fun on a bike, or at least be exposed to the idea that one needn't necessarily spend ten grand on a carbon race bike and matching kit in order to be a "real" cyclist.
Judging by the number of old men I see riding tiny little carbon bikes with eight inches of carbon spacers under their carbon handlebars (and eight inches of gut hanging out over tiny Lycra shorts, getting bounced around by the road shock transmitted through 21 millimeters of "carbon" clincher tires) a great many cyclists would benefit from exposure to a wider world of cycling.
Or maybe they already have been exposed to it and have decided that the carbon/carbon/carbon/fat/carbon routine really is the most enjoyable. Not like I know anything about it.