I like new stuff. New frames, new technologies, but it seems like somebody at Shimano and Campagnolo noticed that the name sells, fired their designers, since it's not even important anymore to look good, when it's overpriced in the start due to the brand name
Shimano STI's always looked to me like a Star Trek phaser gone wrong, but with new 2300, Sora and Tiagra lines, they outdone themselves in the design department:

Cog marker? SERIOUSLY?!?!?
How about the new Ergopower?

Fonts and the funky shape of the hood? Maybe it's an ergonomical thing?
On the brighter side:
http://www.focus-bikes.com/int/en/bi...-20-g30-g.html
This bike looks stunning, impressive choice of colors and even the male reproductive organ head like shaped shifter top - fit this bike.
Btw I dig the SRAM stuff:

Also Star Trek-ish, in a TOS kind of way, but it has a certain note of...futurism to it - nice!
Or:

21st century style!
Care to share your favorites for these days bikes?