We're a Toyota family. We've had great experiences with all our Camry's (4 of them, one is a '12 SE) and I expect to get some really awesome pricing on either car because of this. I'm not gonna lie - I like the Camry. The only problem is that it makes me feel old when I drive it.
The salesman told me the tC and the Camry are the same platform... so for me it's kinda just a matter if 2 doors will be ok for me (20-something, single, car used mainly to drive to work). Either car would probably get a hitch or something for bike cargo-ing.
How does the Impreza drive? The engine seems undersized for that size car... 2.0L, 145ft-lb torque, 148hp.