For me, it's all about who I'm with. That goes for biking, skiing, picture taking, ukulele playing, bar hopping ... hell ... all kinds of stuff that would be TMI here.
My advice is to join a club. If you're tired of your club, join another. If you don't like clubs, try an on-line forum or meeting people at organized rides.
And if that still bores you, mix it up. Try XC skiing, or something else you think you might like.
Vive la difference, baby.