Completely agree with you. This level of lighting is currently available from a twin head /20W LED light for $250 and is already more than most people need, and has been on the market for over five years.

But some people like to trade their car in every year too - just because.

The fact is - most camera equipment isn't bought by professional photographers - its bought by average consumers. And X-Boxes currently have more processing power than NASA needed to put the first man on the moon. Consumers buy for recreational use and so when they talk about how much they 'need' - it usually only means how much they're willing to pay for. Some people drive with no lights at all simply because thats all they're willing to pay for.