If it is a common rim and the price is good enough, buy the wheels, get a replacement rim, and just move from one rim to another. My first "wheel build" was that kind of situation- the rear wheel on my hybrid had a bad rim but everything else about it was great. I bought a new rim, taped it to the other one, and just removed the spokes one at a time and put them into the new rim, then trued it up. You can borrow my truing stand and tensiometer.
Or... just bend it back with pliers.
__________________
I stop for people / whose right of way I honor / but not for no one.
Originally Posted by
bragi 
"However, it's never a good idea to overgeneralize."