Originally Posted by
prathmann
And, as you wrote, something similar may be true of cyclists if they took Bell's 'Courage for your head' advertising slogan to heart and engaged in riskier cycling activities than they would have without a helmet.
Yeah, maybe even provide the "courage" for riding bikes with design deficiencies that increase the possibility of catastrophic wheel failure (ya know -like fall off the frame.) The bright spot is increased chances for a helmet to possibly
save another cyclist's life, with bloody pictures to prove it.