Originally Posted by
DGlenday
Marketing?
No one "sells" BB30. Cannondale developed the standard and put it into the public domain - meaning any manufacturer can use it at zero cost. Hence - not marketing...
Marketing- Selling something as new &improved...latest-greatest...you-need-this...when in fact, it is inferior and just a convenience/cost-cutting measure for the mfg's. Or so it seems to me.