Originally Posted by
WhyFi
I've never sold bikes (I have lots of high-ticket sales experience, though), but I would guess that, statistically, a test ride does nothing to increase the close ratio on those bikes. I wouldn't be surprised if there were actually a worse close ratio between test ride vs no test ride.
its not always about the test ride but about the wow factor. You walk into a bike shop and front and center is the 14 pound wonder bike. You can touch it and feel it and pick it up. Your hooked. So maybe you cant afford the 7k price tag but for 3k you can get close. You have now totally forgotten about your $2,000 budget and bumped yourself another thousand in order to get yourself closer to that wonder bike.