Originally Posted by
garysol1
its not always about the test ride but about the wow factor. You walk into a bike shop and front and center is the 14 pound wonder bike. You can touch it and feel it and pick it up. Your hooked. So maybe you cant afford the 7k price tag but for 3k you can get close. You have now totally forgotten about your $2,000 budget and bumped yourself another thousand in order to get yourself closer to that wonder bike.
I'm aware of some of the trickle-down associated with having a halo product on display - having $200k speakers on the floor made it easier for me to sell $20k speakers - but we're talking about sales of the halo product itself.