Bo Jackson and Nike had the "cross training" campaign rolling full steam ahead when Bo's budding career was cut short. One of the marketing pieces that was created was the
"Don't I Know You?" poster. On it, Bo is holding a steel framed bike. Anyone know what it was? I can't find a larger image of the poster anywhere to inspect further.
Also, on the
TV commercial, he is holding what I can only assume is the same steel framed bike. Again, anyone have any guesses?
Why is this important? It isn't. I'm just curious what Bo rides. Or what Wieden+Kennedy told him to hold during the photo/video shoots.